9 April

07:30 - 08:50

Registration & Morning Coffee

08:50 - 09:00

Conference Opening 

Casper Haring CEO European Conferences United

09:00 - 10:40


09:00 - 09:30

Emerging Disruptive Technologies and Their Business Implications:

  • Identifying new disruptive technologies on the horizon for eRetail, such as blockchain for transparency and smart contracts, and AI-driven predictive analytics.
  • Exploring the role of disruptive technologies in promoting sustainability and ethical practices in eRetail.
  • Debating the readiness of the current eRetail landscape to embrace these disruptions and the strategic shifts needed to adapt effectively.


Adam Nitecki General Manager E-Commerce PL & Baltic Countries L'OREAL


Marta Piotrowska Head of Marketing Data Science, Mar-Tech & Media ALLEGRO
Grzegorz Romaniuk Director of Omnichannel Systems Development NEONET
Mateusz Dąbrowski Head of Sales RTB HOUSE
Andrzej Wierzchoń
Head of e-Commerce Department OCEANIC

09:30 - 09:50

Checkout Optimization: How to Prevent Cart Abandonment

  • User Checkout Preferences: Research Insights and Conversion Optimization Tools
  • UX: Best Practices Including Express Checkout and One-Click Payments
  • UX Supporting Elements: 3DS Authentication, Tokenization. Local Payment Methods

Przemysław Krenczyk VP Business Development CEE ADYEN

9:50 - 10:40

Harnessing the Wave: Leveraging Social Commerce and Video Content

  • Evaluating Influencer Impact: Assessing how influencer earnings influence social commerce trends and their implications for brands.
  • Adapting to Social Commerce Shifts: Analyzing TikTok Shop's influence and the potential for other platforms to embrace similar models, impacting retailers.
  • Navigating Consumer Behavior Changes: Exploring shifts towards authenticity in content and its effect on sales, alongside the rise of influencers' own brands in retail.

Julian Heller Social Media Manager REFSPACE


Cezary Gołębiewski Illusionist, Artist, Businessman, owner of ACEMAN
Dawid Stecki Automotive influencer, CEO of SpeedGames
Emil Iman Influencer, Artist, Businessman, owner of the PrestigeOptic store
Julia Szponer Influencer, Businesswomen
Monia Muratowa Fashion stylist, Influencer
Filip Habowski manager of leading internet creators,CEO ONE AIM

10:40 - 11:10

Business networking over Coffee

11:10 - 15:30

Mastering Payments

11:10 - 11:40

Embracing Digital Transformation in eRetail

  • Adapting to Market Shifts: Exploring how eRetailers navigate digital transformation, from technology adoption to business model reshaping.
  • Data Sharing and Collaboration: Enhancing collaboration and data sharing between FMCG companies and retailers, focusing on mutual benefits and challenges.
  • Implementing AI and Cloud Technologies: Delving into the impact of AI and cloud computing on operational efficiency and customer personalization

Marcin Truszkowski Partner EY
Dariusz Balcer Senior Customer Development Team Leader COLGATE-PALMOLIVE
Karel Čermák Group CFO PLAČEK GROUP
Cezary Brzozowski CTO / Director of the Transformation and Architecture Division SKLEPY KOMFORT

11:40 - 12:00

Unlocking Potential: The Art of Intelligent Payments Orchestration

  • The intricate art of payments orchestration
  • How it unlocks untapped potential of Intelligent Payments Orchestration
  • How that enables merchants to sell more, lose less and stay in control

Richard Jolly Director Merchant Payments Sales Europe ACI WORLDWIDE

12:00 - 12:20

Pricing policy management in e-commerce: facts and myths

  • Pricing and promotions in multichannel sales - consistency or differentiation?
  • Dynamic Pricing & AI - will artificial intelligence replace us in price optimization?
  • Technology in the service of pricing - huge data, high variability, exceeding responsiveness. Can ERPs, Excel and people handle it?

Maciej Kraus Partner MOVENS GE
Artur Milecki Consulting Manager UNITY GROUP

 12:20 - 13:00

Evolving eRetail Marketplaces

  • Assessing Marketplace Dynamics: Evaluating current and future trends in e-commerce marketplace models.
  • Cultivating Seller Partnerships: Discussing strategies for effective seller management and support in marketplaces.
  • Advancing Marketplace Technologies: Exploring technological advancements in marketplace operations and user experience.

Aleksander Lewandowski E-comm Platforms & Technology Leader, Marketplace Manager GROUPE SEB POLSKA

Artur Rompca Head of E-commerce & Digital Marketing ALPINUS
Łukasz Wójcik E-commerce Marketplace Manager BLACK RED WHITE
Kacper Szybowski Head of eCommerce RECKITT
Katarzyna Wieczorek Lead Strategy & Market Development CEE ZALANDO

13:00 - 14:00

Business networking over Lunch

 14:00 - 14:40

Anticipating Technological Changes in eRetail

  • Predicting Retail Trends: Identifying upcoming trends and technological shifts impacting e-commerce.
  • Developing Adaptive Models: Strategizing for adaptable and resilient eRetail business models.
  • Fostering Innovation and Agility: Highlighting the importance of an innovative, agile culture in e-commerce organizations.

Agata Katyl Director PwC Polska
Aleksandra Kurzaj E-commerce Senior Team Manager DANONE
Sławomir Sitarski Director of business development - e-commerce KOMPUTRONIK BIZNES
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
Mikołaj Pawlak Head of Food & Coffee SHELL

14:40 - 15:00

AI & Personalization in Product Discovery

  • 2024 personalization and AI search trends
  • How you can leverage AI in search and product recommendations
  • How to connect your marketing and search personalization strategies via your CDP

János Szabados Sales Director PREFIXBOX

15:00 - 15:30

Maximizing eRetail Potential through Marketplace Innovation

  • Expanding Product Offerings: Utilizing marketplace models to diversify product ranges and enhance customer choices in e-commerce.
  • Fostering Seller Relationships: Developing effective strategies for managing and supporting third-party sellers to ensure marketplace success.
  • Optimizing Platform Technologies: Implementing advanced technological solutions to streamline marketplace operations and improve the buying and selling experience.

Jakub Królikowski Enterprise Lead CEE MIRAKL
Stanisław Karpiński IT Director / CIO BBK (HOME & YOU)
Przemysław Orzechowski Marketplace Director CASTORAMA POLSKA
Joanna Kuśmierczyk Head of Marketplace DECATHLON
Borys Skraba CEO STRIX

 15:30 - 17:30


15:30 - 16:00

 Marketplace Evolution: Fresh Paths or Familiar Routes?

  • Analyzing Online Marketplaces: Innovation or Repetition?
  • Strengthening Seller Partnerships: Collaboration or Competition?
  • Technology Shifts in Marketplaces: Breakthroughs or Minor Tweaks?


Ariel Galik Sales Director DYNAMIC YIELD
Patrycja Miller Senior Manager Product & Engineering ALLEGRO
Mirek Drab Marketplace Director EMPIK

Agnieszka Ziętek Head of E-Commerce & Digital MARS PET NUTRITION

16:00 - 16:30

 E-commerce in the Pharma category: New Trends, New Challenges

  • What we buy and where we buy online - pharmaceutical categories
  • What criteria determine place of purchase
  • What is the decision-making process for e-shopping in the pharma category

Edyta Czarnota Managing Partner, Owner ZYMETRIA

 16:30 - 17:00

Coffee Break

17:00 - 17:30

Leveraging AI for Predictive Analytics in eRetail

  • Utilizing Predictive Analytics for Demand Forecasting: Discussing the use of AI-driven predictive analytics for accurate demand forecasting in e-commerce.
  • Enhancing Customer Experience with AI Predictions: Exploring how AI can predict customer preferences and behaviors for personalized eRetail experiences.
  • Streamlining Operations with AI Insights: Demonstrating the role of AI in optimizing e-commerce operations, from logistics to customer service.

Mateusz Dąbrowski Head of Sales RTB HOUSE
Krystian Drzewicki Head of Online Payments EURO RTV and OleOle RTV EURO AGD

Bartek Sobczak Former Empik, Modivo, CCC

18:00 - 19:00


19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks