ERETAIL STRATEGIES & DATA MANAGEMENT STAGE
9 April
07:30 - 08:50
Registration & Morning Coffee
08:50 - 09:00
Conference Opening
Casper Haring CEO European Conferences United
09:00 - 11:50
HARNESSING DATA ANALYTICS FOR ENHANCED ERETAIL EXPERIENCE AND EFFICIENCY
09:00 - 09:30
Personalizing the Shopping Journey: Case Studies of Data-Driven Success
Moderator:
Tomasz Gutkowski Head of Business Development UNITY GROUP
Paneliści:
Katarzyna Stanisławska Head of the Department of Development and Management of Solutions for B2B clients ORANGE POLSKA
Łukasz Kierus CEO GLOSEL
09:30 - 9:50
3 media recipes for a downturn and why implementing them (unfortunately) is not easy
Joanna Okła Chief Executive Officer ESSENCEMEDIACOM
Stanisław Grabowski Managing Partner ESSENCEMEDIACOM
9:50 - 10:10
5 biggest challenges of a retailer with digital drive to store marketing
Robert Biegaj Country Manager OFFERISTA POLSKA
10:10 - 10:40
Maximizing eRetail Efficiency through Marketplace Data Insights
Moderator:
Jakub Królikowski Enterprise Lead CEE MIRAKL
Panelists:
Katarzyna Murawska Manager, B2B Group Category ALLEGRO
Artur Rompca Head of E-commerce & Digital Marketing ALPINUS
Katarzyna Wronka E-commerce Customer Manager LOTTE WEDEL
Agnieszka Ziętek Head of E-Commerce & Digital MARS PET NUTRITION
Michał Jankowski eCommerce Lead East Europe LIPTON TEAS AND INFUSIONS
10:40 - 11:00
Business networking over Coffee
11:00 - 11:30
Leveraging Big Data for Smarter eRetail Operations"
Moderator:
Łucja Gdala CEO REFSPACE
Panelists:
Bartosz Ratajewski E-commerce Director EURO RTV AGD
Jakub Knauer Logistics and e-commerce operations manager JERONIMO MARTINS POLSKA
Alexander Willkomm Regional Director DACH & EE MPARTICLE
Nadii Smolarek Lecturer of EMBA AKADEMIA EKONOMICZNO-HUMANISTYCZNA W WARSZAWIE
Tomasz Woźniak Digital Partner Commerce, Sr. Manager ADIDAS
Andrzej Wierzchoń Head of e-Commerce Department OCEANIC
11:30 - 11:50
In search of the holy grail - a unique customer profile and how to monetize it?
Piotr Lempkowski Enterprise Retail Lead SALESFORCE
11:50 - 15:40
STRATEGIC INSIGHTS AND DIGITAL DYNAMICS IN ERETAIL
11:50 - 12:10
Brand navigation through marketplace: responses to key challenges and needs.
Krzysztof Andrzejczak Group Advertising Sales & Business Growth Director ALLEGRO
12:10 - 12:30
A Sparkling Strategy: Maximizing Customer Engagement and Loyalty with Personalization
Eliad Elkabetz Head of Product and Operations for Global eCommerce SODASTREAM
12:30 - 13:00
Experimenting for Enhanced eRetail Performance
Moderator:
Robert Żygowski Strategy& Polska Vice director STRATEGY&
Panelists:
Sylwia Cziao e-Commerce Channel Strategy & Development Manager DANONE
Michał Jankowski eCommerce Lead East Europe LIPTON TEAS AND INFUSIONS
Karolina Moczulska Deputy manager for e-commerce MARTES SPORT
Anna Rydzewska Director of Patient E-commerce & Marketing NEUCA
Michał Krowiński Co-Founder, Member of the Management Board ZORRO DELIVERY / LISEK.APP
Sławomir Sitarski Director of business development - e-commerce KOMPUTRONIK BIZNES
13:00 - 14:00
Business networking over Lunch
14:00 - 14:30
Governancing Data and Ensuring Compliance in eRetail
Moderator:
Łukasz Dzikowski Innovation Team Leader NIQ BRANDBANK
Panelists:
Magdalena Wiśniewska Director of the Innovation Implementation Division BRICOMARCHE
Maciej Wypych Director of Strategic Projects of the Sales Department CASTORAMA POLSKA
14:30 - 14:50
Mobile Advertising, how to effectively use geotargeting in advertising
Mateusz Pietraszko Chief of Sales - Big Data & Mobile Advertising T-MOBILE
14:50 - 15:10
From Data Chaos to Data Insights - Predictive Analytics Strategies for the Modern Enterprise
Tomasz Gołębiewski Sales Director IBA POLAND
15:10 - 15:40
Investing in media as an effective source of building business
Moderator:
Tomasz Serwotka Head of Key Account Business CE TIKTOK
Panelists:
Sebastian Świderski Digital Marketing Manager SUPER-PHARM
Bartosz Kowalski Business Science Director ESSENCEMEDIACOM
Marta Piotrowska Head of Marketing Data Science, Mar-Tech & Media ALLEGRO
15:40 - 18:00
REVOLUTIONIZING ERETAIL WITH AI AND ADVANCED DATA STRATEGIES
15:40 - 16:00
AI in Retail Media - how to sell more!
Jan Sikora CEO PLENTE
16:00 - 16:40
Optimizing Operations with Generative AI
Ewa Rybołowicz Director of Market Analyzes COMP CENTRUM INNOWACJI
Jacek Palec Independent e-commerce expert, ex-CEO of Frisco, ex-Director of e-groceries Allegro
Michał Lutostański Strategy Business Director KANTAR
Aleksander Sakwarelidze Founder of whyAI, Specialist for Implementation of AI in Business | former Data Scientist at Maspex
Michał Rogowski Chief Growth Officer IPSOS
16:40 - 17:00
Coffee Break
17:00 - 17:30
The power of the product in building a sales strategy - product data as an e-commerce engine.
Marzena Łukasiak Head of B2B Operations Transformation, Europe TRIUMPH
17:30 - 18:00
Growing eCom ARPU with AI-based tools in an era of increasing CAC
Nir Manor CEO TRANSFORMATIONAL RETAIL
18:00 - 19:00
Dinner
19:00 - 20:00
Evening Gala & Retailer of the Year Ceremony
20:00 - 0:00
After Party, Live Music, Networking, Drinks