Sustainable Commerce STAGE

10 April

07:30 - 09:00

Registration & Morning Coffee

09:00 - 09:10

Conference Opening 

Casper Haring CEO ECU

09:00 - 10:40


09:00 - 09:30

Showcasing Green Narratives: Elevating Brand Stories to Drive Sustainable Sales

  • Illuminating successful sustainability stories to foster consumer connection.
  • Educating buyers through transparency in product sourcing and manufacturing.
  • Building loyalty by aligning brand values with consumer expectations for sustainability.

09:30 - 9:50

Minimizing Waste, Maximizing Value: Pioneering Sustainability in Retail

  • Mapping Waste Reduction: Implementing Strategies for Sustainable Surplus Management
  • Engaging Consumers: Driving the Movement for Zero-Waste Consumption
  • Cultivating Partnerships: Collaborating Across Sectors for Systemic Impact

9:50 - 10:10

Equalizing the Marketplace: Driving Sustainability Through Fair Pay

  • Benchmarking Fairness: Adopting Equal Pay to Enhance Brand Integrity
  • Attracting Conscious Consumers: Marketing Equal Pay as a Sustainability Metric
  • Investing in Equity: Implementing Pay Parity as a Pillar of Corporate Responsibility

10:10 - 10:40


Forecasting Sustainability Trends: Adapting to Dynamic Market Needs

  • Identifying emerging sustainability trends and consumer expectations.
  • Discussing strategies for agile adaptation to rapidly evolving market dynamics.
  • Leveraging advanced analytics and AI for predictive insights in sustainable product development.

10:40 - 11:00

Business networking over Coffee

11:00 - 13:00


11:00 - 11:30

Embracing Circular Economy: Beyond Green Innovation

  • Exploring the role of circular economy principles in product design and development.
  • Discussing the challenges and opportunities of transitioning to a circular economy model.
  • Showcasing successful case studies of circular economy implementation in products

11:30 - 11:50

Innovating Sustainability: Pioneering New Markets with Eco-Friendly Products

  • Creating Disruption: Developing Breakthrough Products for a Sustainable Future
  • Transforming Industries: Driving Change with Bio-based Materials
  • Catalyzing Consumer Shifts: Marketing for a Sustainable Brand Preference 

11:50 - 12:10

Transforming Commerce with Sustainable Packaging Solutions

  • Redefining Packaging: Innovating with Sustainable Materials for Market Advantages
  • Collaborating for Sustainability: Forming Strategic Alliances with Retailers and Suppliers
  • Quantifying Benefits: Evaluating the Commercial Impact of Eco-Friendly Packaging

12:10 - 12:30

Advancing Sustainability: Generating Value with Innovative Packaging Solutions

  • Designing for the Future: Creating Cutting-edge Sustainable Packaging
  • Enhancing Market Presence: Leveraging Eco-friendly Packaging for Brand Differentiation
  • Driving Sales Growth: Responding to Consumer Demand for Sustainable Packaging Options

 12:30 - 13:00

Building Sustainable Alliances: Strengthening Ecosystem Collaboration

  • Highlighting the importance of cross-sector partnerships in sustainable development.
  • Sharing strategies for effective collaboration between businesses, NGOs, and governments.
  • Examining the impact of joint ventures and alliances on sustainability advancements.

13:00 - 14:00


14:00 - 16:00


14:00 - 14:30


Digitalizing Sustainable Engagement: Maximizing Impact Through Online Platforms

  • Leveraging digital storytelling to highlight sustainability initiatives.
  • Fostering interactive consumer engagement on sustainability issues via social media.
  • Analyzing consumer feedback and data to tailor sustainable practices effectively.

14:30 - 15:00

Enhancing Product Life Cycle: From Sustainable Design to Disposal

  • Emphasizing sustainable materials and production processes in product design.
  • Discussing strategies for extending product life and promoting responsible disposal. 
  • Integrating lifecycle analysis to evaluate and improve environmental impacts.

15:00 - 15:30

Narrating Sustainability: Leveraging Storytelling for Consumer Engagement

  • Crafting engaging and authentic sustainability narratives for brand marketing.
  • Utilizing storytelling to foster a deeper consumer connection with sustainable values.
  • Evaluating the effectiveness of narrative-driven marketing in driving sustainable product adoption.

15:30 - 16:00

Growing Green: Strategies for Sustainable Expansion

  • Exploring growth strategies for businesses while maintaining sustainability commitments.
  • Addressing the unique challenges of scaling sustainably utilizing startups and SMEs.
  • Sharing success stories and best practices from businesses that have effectively balanced growth with sustainability.