Conference Opening

Casper Haring CEO European Conferences United

 09:00 - 11:40

ENHANCING CUSTOMER CONNECTION IN ERETAIL

09:00 - 09:50

Cultivating Emotional Engagement in eRetail

• Deploying Sentiment Analysis in eRetail
• Building Emotional Brand Connections Online
• Personalizing eRetail Experiences with Emotional Data

Moderator:
Dagmara Kokoszka-Lassota Digital Media Specialist VOLKSWAGEN GROUP SERVICES
Panelists:
Tomasz Hankiewicz E-commerce Project Manager ADAMED PHARMA
Mateusz Stasiak Head of E-Commerce, Marketing and VM GIACOMO CONTI, SUNSET SUITS
Katarzyna Sowa-Górska Customer Experience Director LEROY MERLIN
Joanna Olszewska Retail Customer Segment Head SANTANDER BANK
Stanisław Michalik Regional E-Commerce Director Poland, Czechia & Slovakia TCHIBO GMBH

09:50 - 10:10

 How Salesforce’s AI and multichannel communication can impact customer journey through personalized messaging?

• Optimize send time and boost email open rates.
• Engage customers through their preferred communication channels.
  
• Gain timely insights from customers regarding their shopping experiences.

Natalia Rex Marketing Automation Solution Engineer ENXOO
Piotr Gąsik Marketing Automation Solution Engineer ENXOO

10:10 - 10:40

 Adapting eRetail for Global Customer Engagement

• Tailoring eRetail for Multi-Local Commerce
• Balancing Global Reach and Local CX in eRetail
• Harnessing Global Data for Localized eRetail Strategies

Moderator:

Mateusz Dąbrowski Head of Sales RTB HOUSE
Panelists:
Karol Zych E-commerce Director CALZEDONIA GROUP
Paweł Jarecki Customer Transformation Manager
Przemysław Rączka CEO NESPERTA EUROPE

10:40 - 11:00

Coffee Break

11:00 - 11:40

Boosting Engagement: Fresh Loyalty Ideas in Online Shopping

• Revealing New Loyalty Plans
  
• Crafting Personalized Loyalty Rewards for Better Engagement
  
• Exploring how changes in loyalty programs help keep customers coming back, boost sales, and make the brand stronger in the online market.

Moderator:
Katarzyna Wojnar Customer Strategy Director ALDI

Panelists:
Sebastian Sitkowski Manager of Loyalty and CRM Programs ATLAS
Bartosz Żochowski Head of Loyalty & CRM DECATHLON
Rajmund Kula B2B Manager DOUGLAS POLSKA

Marta Strzyżewska Marketing & eCommerce Director FRISCO.PL

Piotr Mrozinski Enterprise Lead - CEE CONTENTFUL

11:40 - 14:00

STREAMLINING OPERATIONS AND CUSTOMER EXPERIENCE

11:40 - 12:00

 Personalized Experience is key! How to realize this for omnichannel retail?

• Discover the latest trends and innovations in Retail CX
• Learn why omnichannel retailers need to focus on the right kind of data for personalization
• Explore how to connect the touchpoints within a customer journey for a seamless experience

Eva Kráľová Senior Solutions Sales Executive MEE EMARSYS
Zohal Noory Industry Advisor Retail & Wholesale EMARSYS

12:00 - 12:20

Maximise your customer lifetime value - 3 practical steps

• Get your product inventory out
• Automate at scale based on customer insights
• Connect all channels

Mikael Gummerus CEO FROSMO

12:20 - 13:00

Innovating Loyalty Programs in eRetail

• Designing Compelling eRetail Loyalty Programs
• Customizing eRetail Rewards for Enhanced Loyalty
• Analyzing eRetail Loyalty Program Impact

Moderator:
Dominik Olejko Customer Insights & Engagement Manager H&M
Panelists:
Arkadiusz Seidler ex CEO AUDIOTEKA
Katarzyna Kierach Marketing director ERLI SA
Piotr Wojtczak Head of Digital Marketing SCA PR POLSKA  (INTERMARCHE)

Adam Nowak Group CRM & Loyalty Director ELEKTROLUX

13:00 - 14:00

Lunch

14:00 - 16:00

FUTURISTIC PERSONALIZATION AND SEAMLESS INTEGRATION IN ERETAIL

14:00 - 14:30

Cultivating Immersive Shopping Experiences

• Development through extension - about the effective and efficient use of technologies that expand the shopping reality (not only VR!)
• Consumers' readiness for innovative experiences - what excites them and what discourages them
• Growing expectations towards the personalization of experiences and the approach to data - what the AI revolution can teach us in the non-AI area

Moderator:

Robert Wójcik AI Partner COGNEO GROUP

Panelists:

Maciej Siedlewski Omnichannel Lead VOX CAPITAL GROUP
Anna Kotuniak-Partycka Consumer Experience Manager PHILIP MORRIS POLSKA

Dominik Olejko  Customer Insights & Engagement Manager  H&M

14:30 - 15:00

Advancing AI in Customer Service and Personalization

• Deploying AI-Driven Chatbots: Discussing the use of AI-powered chatbots for efficient, real-time customer service in e-commerce.
• Personalizing Customer Interactions: Exploring how AI and machine learning tailor customer experiences and recommendations.
• Optimizing Customer Support: Demonstrating AI’s role in improving customer service operations and response times.

Moderator:
Michał  Kucharczyk Dyrektor PwC
Panelists:
Jan Sikora CEO PLENTE
Robert Wójcik AI Partner COGNEO GROUP

 15:00 - 15:20

Implement and test - how utilizing new technologies in the early stages of development unleashes their potential. VOX creates a new customer experience in the interior design process.

• Changing the paradigm of interior design showrooms
• Support for international business development
• VR and the development of services and products.
  

Maciej Siedlewski Omnichannel Lead VOX CAPITAL GROUP

 15:20 - 16:00

Harmonizing Omnichannel Strategies for Unified Experiences

• Integrating Multiple Channels: Focusing on creating a seamless customer experience across online, in-store, and mobile platforms.
• Enhancing Customer Engagement: Discussing the use of omnichannel approaches to improve customer interaction and satisfaction.
• Leveraging Data for Consistency: Exploring how data analytics ensures a consistent and personalized experience across all touchpoints.

Moderator:
Adam Samorek Business Transformation Lead ASAHI EUROPE & INTERNATIONAL
Panelists:
Magdalena Budzińska Account Manager CEE ADYEN
Justyna Paciorek Head of Customer Happiness and Omnichannel EMPIK
Radosław Olejarski Ecommerce Manager S'PORTOFINO
Bartłomiej Pomianowski Customer Experience Manager VISION EXPRESS.

16:00 

End of Congress

• Main Stage
• Supply Chain Plenary Stage
• Techinvest Stage

• eRetail Technology Stage
• eRetail Strategies & Data Management Stage
• eRetail Logistics Stage
• eRetail CX & Loyalty Stage

• ESG & Sustainability Main Stage
• Sustainable Commerce Stage
• Sustainable Supply Chain & Operations Stage