MAIN STAGE
9 April
Stage hosts:
Katarzyna Józefiak Advanced Analytics Client Business Partner NIELSENIQ
Tomasz Wysocki Sourcing Leader - Client Business Partner NIELSENIQ
07:30 - 08:45
Registration & Morning Coffee
08:45 - 08:50
Conference Opening
Casper Haring CEO European Conferences United
08:50 - 09:00
FMCG Dynamics today: Key Trends and Looking Ahead
Katarzyna Józefiak Advanced Analytics Client Business Partner NIELSENIQ
Tomasz Wysocki Sourcing Leader - Client Business Partner NIELSENIQ
09:00 - 11:30
EMBRACING INNOVATION AND SUSTAINABILITY IN RETAIL
09:00 - 09:20
Symbiosis or Competition? The changing role of humans in the technological world of retail
Piotr Ciepiela Global leader for the security of Architecture and Modern Technologies, Partner EY
09:20 - 9:50
Strategizing Sustainability: Charting the Path to Eco-Profitability in Retail
Moderator:
Aleksandra Stanek-Kowalczyk Expert in the field of responsible management and sustainable business, Partner EY
Panelists:
Kiril Marinov General Manager Henkel Consumer Brands HENKEL
Marta Pilczuk-Garbino Managing Director Poland KRAFT HEINZ
Mariusz Makowski CFO & Acting General Manager MARS WRIGLEY
Maria Teresa Lillo-Sanz Chief Financial Officer/Board Member NESTLE
Maciej Herman CEO WEDEL
Katarzyna Kala-Kowalska Board Member DS SMITH
9:50 - 10:10
How to generate the right return of promo investment: strategic insights for effective promotional investments
Maciej Kroenke Partner | Head of Revenue Management and Top Line Growth CEE STRATEGY&
10:10 - 10:45
The Omni-Channel Equation: Harmonizing Channels or Creating Consumer Chaos?
Moderator:
Krzysztof Kończyk Director STRATEGY&
Panelists
Katarzyna Wojnar Customer Strategy Director ALDI
Aleksandra Lenarczyk Global Head of Digital Marketing AVON
Pedro Martinho Advisor to the Board for e-commerce EUROCASH
Andrzej Sadecki Country Sales Director IKEA
Kamil Jodełko Head of Ecommerce - Sephora Poland & Czech Republic, Board Member SEPHORA POLSKA I CZECHY
Monika Kolaszyńska CEO SUPER-PHARM
10:45 - 11:00
Business networking over Coffee
11:00 - 11:30
Reimagining Brick-and-Mortar: Navigating the New Era of Physical Retail
Moderator:
Bartosz Bobczyński Partner, Marketing & Commerce Leader DELOITTE DIGITAL
Panelists:
Paweł Krawczyk Commercial Director/Development Leader DECATHLON
Karol Czuprynski Chief Commercial Officer EMPIK
Marian Owerko Founder & Chairman of the Supervisory Board FOODWELL
Ewa Łapińska Sales Director MARS WRIGLEY
11:30 - 13:10
CRAFTING CONSUMER-CENTRIC RETAIL STRATEGIES
11:30 - 11:50
How to best predict consumer behavior?
Łukasz Kosmalski Director, Advisors Client Services MASTERCARD
Paweł Roge Director, Advisors Business Development MASTERCARD
11:50 - 12:00
The Growing Market of Employee Meal Benefits, an Opportunity for Retailers' Profit.
Piotr Kaczmarski Sales Director & Member of the Management Board PLUXEE
12:00 - 12:20
How does the smart shopper deal the cards? The premiere of the Retail We Shop 2024 report by Blix & Kantar
Krzysztof Łuczak Head of Retail & Vice President GRUPA BLIX
Piotr Biela Business Development Manager GRUPA BLIX
12:20 - 12:40
Retail Success: Harnessing Data, AI, and CRM
Piotr Lempkowski Enterprise Retail Lead SALESFORCE
Piotr Lobaczewski Senior Regional Director SALESFORCE
12:40 - 13:10
Consumer Values Shift: Authentic Retail Revolution or Mere Marketing?
Moderator:
Robert Krzak Senior Advisor, Trade and Consumer Products Sector Expert EY
Panelists:
Marcin Bruś Group Advertising Director ALLEGRO
Piotr Bakiera International Director, Leasing & Expansion Sinsay brand LPP
Agnieszka Radawiec Chief Marketing and Digital Officer OBI CENTRALA SYSTEMOWA
Michał Sadecki Co-founder & CEO MSL CONSULTING
13:10 - 14:00
Lunch
14:00 - 18:00
TECH-DRIVEN TRANSFORMATION: SECURING AND ENHANCING RETAIL IN THE DIGITAL ERA
14:00 - 14:30
Evolving Values: Authentic Revolution or Marketing Gimmick in Retail
Moderator:
Joanna Kwiczor Client Engagement Director NIELSENIQ
Panelists:
Marcin Kuś Commercial Director CEE; Chairman of the Board BAHLSEN POLSKA
Marta Łojewska Strategy, Insights & Data Director DANONE GROUP
Grzegorz Przytuła Expert in the Trade and Consumer Products Sector PARTNER EY-PARTHENON
Joanna Dolega-Semczuk Member of the Management Board, Director of Trade and Logistics HENKELL FREIXENET POLSKA
Faruk Aysoy CFO of Eastern Europe LACOSTE & GANT
14:30 - 14:50
Artificial Intelligence and Video Recognition: Maximizing Sales from Shelf Displays
Mateusz Winkler Head of Trade Marketing LINDT & SPRÜNGLI
Adam Beniowski CEO PRO BUSINESS SOLUTIONS
14:50 - 15:10
Unified planning and optimization for sustainable retail
Kinga Wyganowska Senior Account Executive RELEX SOLUTIONS
15:10 - 15:30
6 Myths about Generative Artificial Intelligence (Gen AI)
Jakub Borowiec Partner PwC Polska
Piotr Bochnia Senior Manager PwC Polska
15:30 - 16:00
Decoding Data Dynamics in Retail: Strategic Asset or Complexity Challenge?
Moderator:
Andrzej Pałys Director PwC Polska
Panelists:
Stanisław Dzieduszycki Head of Research Innovation and Strategy Team CARLSBERG POLSKA
Dariusz Gregorczyk Head Of BI & Data Solutions EMPIK
Cezary Giza Founder & CEO PLATFORMA CYFRYZACJI HANDLU DIGIMART
Joanna Okła Chief Executive Officer ESSENCEMEDIACOM
16:00 - 16:30
Streamlining Retail Supply Chains: Agile Transformation or Increasing Complexity?
Moderator:
Adam Malarski Partner Associate Financial Advisory DELOITTE
Panelists:
Krzysztof Tokarz Chairman of the Board GRUPA SPECJAŁ
Marta Zarzeczna S&OP+, ODDA & Supply Chain Excellence Director MARS
Marcin Chabros Finance Business Partner for Customer Supply Chain CARLSBERG GROUP
Grzegorz Lipnicki CEO TOP SECRET FASHION STORY
16:30 - 17:00
Coffee Break
17:00 - 17:40
The Rise of Direct-to-Consumer (DTC) Channels: Retail Game-Changer or Disruptive Trend?
Moderator:
Marek Steinhoff-Traczewski Senior Manager STRATEGY&
Panelists:
Daria Szajnar Deputy General Manager AS DUKA
Jan Sałata General Director GRUPA SPECJAŁ
Wojciech Kamiński Managing director MAXI ZOO
Artur Ciupka Member of the Board OTCF
Daniel Rogiński General Director of CEE ZALANDO
17:40 - 18:00
Communication as a market advantage
Agata Biernacka Communication & PR Director ALDI POLSKA
18:00 - 19:00
Dinner
19:00 - 20:00
Evening Gala & Retailer of the Year Ceremony
20:00 - 0:00
After Party, Live Music, Networking, Drinks