9 April

Stage hosts:
Katarzyna Józefiak Advanced Analytics Client Business Partner NIELSENIQ
Tomasz Wysocki
Sourcing Leader - Client Business Partner NIELSENIQ

07:30 - 08:45

Registration & Morning Coffee

08:45 - 08:50

Conference Opening
Casper Haring CEO European Conferences United

08:50 - 09:00

FMCG Dynamics today: Key Trends and Looking Ahead

  • Market condition post inflationary peak
  • Shopper behavior shift
  • What will the future bring?

Katarzyna Józefiak Advanced Analytics Client Business Partner NIELSENIQ
Tomasz Wysocki Sourcing Leader - Client Business Partner NIELSENIQ

09:00 - 11:30


09:00 - 09:20

Symbiosis or Competition? The changing role of humans in the technological world of retail

  • Technology - An (un)obvious Impact on retail
  • Human in the digital world: how technology transforms our role in retail
  • Development or conflict? The relationship between human and technology in the race of the 21st century
  • Cybersecurity: Disastrous consequences of collision between Humans and Technology

Piotr Ciepiela  Global leader for the security of Architecture and Modern Technologies, Partner EY

09:20 - 9:50

Strategizing Sustainability: Charting the Path to Eco-Profitability in Retail

  • Leveraging Green Initiatives: Boosting Revenue or Just a Cost Factor?
  • Evaluating Eco-Friendly Investments: Worth the Hype or a Financial Burden?
  • Aligning with Consumer Values: Strategic Move or Marketing Gimmick?


Aleksandra  Stanek-Kowalczyk Expert in the field of responsible management and sustainable business, Partner EY

Kiril Marinov General Manager Henkel Consumer Brands HENKEL
Marta Pilczuk-Garbino Managing Director Poland KRAFT HEINZ
Mariusz Makowski CFO & Acting General Manager MARS WRIGLEY
Maria Teresa Lillo-Sanz Chief Financial Officer/Board Member NESTLE
Maciej Herman CEO WEDEL

Katarzyna Kala-Kowalska Board Member DS SMITH

9:50 - 10:10

How to generate the right return of promo investment: strategic insights for effective promotional investments

  • Welcome promos, personalization, FOMO, and other powerful promotional practices
  • KPIs are not everything! What is and what is not customer loyalty?
  • Serious risks of aggressive promotional activities and how to avoid them

Maciej Kroenke Partner | Head of Revenue Management and Top Line Growth CEE  STRATEGY&

10:10 - 10:45

The Omni-Channel Equation: Harmonizing Channels or Creating Consumer Chaos?  

  • Multi-Channel Strategies: Enhancing Customer Experience or Complicating Shopping?
  • Digital Integration: Seamless Transition or Disjointed Customer Journey?
  • Omnichannel Data Utilization: Insightful Engagement or Privacy Overreach?


Krzysztof  Kończyk Director STRATEGY&

Katarzyna Wojnar Customer Strategy Director ALDI
Aleksandra Lenarczyk Global Head of Digital Marketing AVON
Pedro Martinho Advisor to the Board for e-commerce EUROCASH
Andrzej Sadecki Country Sales Director IKEA
Kamil Jodełko Head of Ecommerce - Sephora Poland & Czech Republic, Board Member SEPHORA POLSKA I CZECHY
Monika Kolaszyńska CEO SUPER-PHARM

10:45 - 11:00

Business networking over Coffee

11:00 - 11:30

Reimagining Brick-and-Mortar: Navigating the New Era of Physical Retail 

  • Transforming Store Experiences: Genuine Innovation or Just a Trend?
  • Omnichannel Integration: Seamless Connectivity or Operational Nightmare?
  • Investing in In-Store Tech: Boosting Engagement or Escalating Costs?

Bartosz Bobczyński Partner, Marketing & Commerce Leader DELOITTE DIGITAL
Paweł Krawczyk Commercial Director/Development Leader DECATHLON
Karol Czuprynski Chief Commercial Officer EMPIK
Marian Owerko Founder & Chairman of the Supervisory Board FOODWELL
Ewa Łapińska Sales Director MARS WRIGLEY

 11:30 - 13:10


11:30 - 11:50

How to best predict consumer behavior?

  • What does consumer sentiment look like?
  • What is the market performance based on transaction data?
  • How to effectively combine declarative and transactional data? How to interpret data and draw conclusions?

Łukasz Kosmalski Director, Advisors Client Services MASTERCARD
Paweł Roge Director, Advisors Business Development MASTERCARD

11:50 - 12:00

The Growing Market of Employee Meal Benefits, an Opportunity for Retailers' Profit.

  • How can retailers benefit from the latest legal changes, that increase the amount of food allowances?
  • Can the growing number of employees receiving meal benefits have an impact on profit of the retail industry?
  • What is the growth outlook for the meal benefit market over the next 3 years?

Piotr Kaczmarski Sales Director & Member of the Management Board PLUXEE

12:00 - 12:20

 How does the smart shopper deal the cards? The premiere of the Retail We Shop 2024 report by Blix & Kantar

  • Persons of the Polish shopper
  • Analysis of habits and preferences in a digital leaflet
  • Assessment of the attractiveness of a digital leaflet

Krzysztof Łuczak Head of Retail & Vice President GRUPA BLIX
Piotr Biela Business Development Manager GRUPA BLIX

 12:20 - 12:40

Retail Success: Harnessing Data, AI, and CRM

  • How to safely use AI to create personalized experiences, foster loyalty and seamlessly connect the online & offline worlds
  • Selected case studies with achieved results 

Piotr Lempkowski Enterprise Retail Lead SALESFORCE
Piotr Lobaczewski Senior Regional Director SALESFORCE

 12:40 - 13:10

Consumer Values Shift: Authentic Retail Revolution or Mere Marketing? 

  • Responding to Crisis-Driven Spending: True Adaptation or Short-Term Tactics?
  • Prioritizing Experiences Over Products: Sustainable Strategy or Passing Phase?
  • Balancing Cost and Sustainability: Financial Necessity or Ethical Choice?


Robert Krzak Senior Advisor, Trade and Consumer Products Sector Expert EY
Marcin Bruś Group Advertising Director ALLEGRO
Piotr Bakiera International Director, Leasing & Expansion Sinsay brand LPP
Agnieszka Radawiec Chief Marketing and Digital Officer OBI CENTRALA SYSTEMOWA

Michał Sadecki Co-founder & CEO MSL CONSULTING

 13:10 - 14:00 


 14:00 - 18:00


14:00 - 14:30

 Evolving Values: Authentic Revolution or Marketing Gimmick in Retail

  • Crisis-Driven Spending Response: True adaptation or a short-term tactic.
  • Experiences Over Products: Sustainable strategy or a temporary phase.
  • Balancing Costs with Sustainability: Financial necessity or ethical choice.


Joanna Kwiczor Client Engagement Director NIELSENIQ
Marcin Kuś Commercial Director CEE; Chairman of the Board BAHLSEN POLSKA
Marta Łojewska Strategy, Insights & Data Director DANONE GROUP
Grzegorz Przytuła Expert in the Trade and Consumer Products Sector PARTNER EY-PARTHENON
Joanna Dolega-Semczuk Member of the Management Board, Director of Trade and Logistics HENKELL FREIXENET POLSKA
Faruk Aysoy CFO of Eastern Europe LACOSTE & GANT

14:30 - 14:50

Artificial Intelligence and Video Recognition: Maximizing Sales from Shelf Displays

  • You can only sell what the customer sees: a technological revolution supporting retailers and manufacturers at the product-buyer interface.
  • Implementing your strategy in stores: focusing on facts versus declarations -> what can you measure 'here and now' in the store?
  • Maximizing return on investment: accelerating desired changes on the shelf. Exploring the business cases of Lindt Polska and Mars.

Mateusz Winkler Head of Trade Marketing LINDT & SPRÜNGLI

14:50 - 15:10

Unified planning and optimization for sustainable retail

  • Disruptions, cost, and CO2 – where’s the issue and how to minimize it?
  • AI and automation in retail planning and optimization - how to address it?
  • Food waste and CO2 reduction - what results can you achieve? 

Kinga Wyganowska Senior Account Executive RELEX SOLUTIONS

15:10 - 15:30

6 Myths about Generative Artificial Intelligence (Gen AI)

  • Debunking misconceptions: shedding light on six prevailing myths that may be hindering Gen AI implementation
  • Retail insight: how generative AI can add value in the retail sector?
  • Practical takeaways: How to navigate the ever-changing Gen AI landscape with a better understanding of its true potential and limitations?

Jakub  Borowiec Partner PwC Polska

Piotr Bochnia Senior Manager PwC Polska

15:30 - 16:00

Decoding Data Dynamics in Retail: Strategic Asset or Complexity Challenge? 

  • Advanced Analytics: Uncovering Opportunities or Drowning in Data?
  • Predictive Analytics and AI: Proactive Precision or Ethical Dilemma?
  • Personalized Retail vs. Consumer Privacy: Innovative Engagement or Intrusive Overstep?


Andrzej Pałys Director PwC Polska

Stanisław Dzieduszycki Head of Research Innovation and Strategy Team CARLSBERG POLSKA
Dariusz Gregorczyk Head Of BI & Data Solutions EMPIK

Joanna Okła Chief Executive Officer ESSENCEMEDIACOM

 16:00 - 16:30

Streamlining Retail Supply Chains: Agile Transformation or Increasing Complexity? 

  • Investigating the impact of digital transformations on supply chain efficiency in Polish retail – are they simplifying processes or adding layers of complexity?
  • Analyzing how Polish retailers are adapting supply chain strategies in response to global disruptions – are these measures enhancing resilience or exposing new vulnerabilities?"
  • Debating the role of technology in logistics – does it lead to enhanced agility for Polish retailers or introduce unnecessary complexity in supply chain management?"


Adam Malarski Partner Associate Financial Advisory DELOITTE
Krzysztof Tokarz Chairman of the Board GRUPA SPECJAŁ
Marta Zarzeczna S&OP+, ODDA & Supply Chain Excellence Director MARS

Marcin Chabros Finance Business Partner for Customer Supply Chain CARLSBERG GROUP


 16:30 - 17:00

Coffee Break

 17:00 - 17:40

The Rise of Direct-to-Consumer (DTC) Channels: Retail Game-Changer or Disruptive Trend? 

  • Exploring the impact of 'Marketplacisation' on the Polish retail landscape – are online marketplaces enhancing brand reach or leading to market saturation?
  • Debating the effectiveness of DTC channels in Poland – are they empowering brands for greater market control or overwhelming consumers with choices?
  • Analyzing the role of e-commerce in the retail sector's growth in Poland – is it an opportunity for expansion or a complex landscape with regulatory challenges?


Marek Steinhoff-Traczewski Senior Manager STRATEGY&

Daria Szajnar Deputy General Manager AS DUKA
Jan Sałata General Director GRUPA SPECJAŁ
Wojciech Kamiński Managing director MAXI ZOO
Artur Ciupka Member of the Board OTCF

Daniel Rogiński General Director of CEE ZALANDO

17:40 - 18:00

Communication as a market advantage

  • How can you stand out when a Polish consumer sees 17 online advertising messages from brands in this category in just one day?
  • How do you avoid getting caught up in the combat narrative while being equally expressive?
  • How to ensure transparent internal communication?

Agata Biernacka Communication & PR Director ALDI POLSKA

18:00 - 19:00


19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks