29th March 2023

Stage host:

Michał Maksymiec Retail Vertical Clients Director GfK Polonia

07:30 - 09:00

Registration & Morning Coffee

09:00 - 09:10

Conference Opening 

Casper Haring CEO ECU 

09:10 - 10:40

Mastering eCommerce innovation

09:10 - 09:40

Delivering effective omnichannel shopping experiences

  • Using the Metaverse to replicate many of the social aspects of offline shopping in the online world
  • Building credibility for brands and social proof by implementing User-generated content (UGC) as a potent content marketing technique in the rise of virtual shopping
  • Providing an outstanding customer experience, allowing shoppers to place orders in their preferred channel


Maciej Kroenke Partner Strategy&

Karol Zych e-Commerce Director Calzedonia
Paula Flis Senior e-Commerce Department Manager Makro Cash and Carry
Iwona Wojna e-Commerce and Customer Digital Manager Central Europe and Greater Balkans PepsiCo
Tomasz Wawszczyk B2C Business Director LG Electronics Polska

09:40 - 10:00

Consumer Trends 2023: How the Polish economy and consumers will continue to shape the retail industry

  • How Polish and European consumers have coped with the challenge of high inflation and rising interest rates
  • How the Polish economy and consumers will continue to shape the retail industry
  • Changes in consumer behavior driven by the pandemic and the energy crisis

Paweł Roge Business Development Director, Retail & Commerce Mastercard

10:00 - 10:20

Beyond Print – Uplift proofed 

Offerista proves digital shopper activation

  • How to reach print readers online
  • Digital advertising leads to a significant uplift in revenues
  • Optimizing print budgets in times of high paper prices

Oliver Olschewski CEO Offerista Group Austria & CEE

10:20 - 10:40

A New Era of Personalization: How To Understand and Activate Your Customers in Real Time
Manuel Tönz
Director of Client Strategy Bloomreach

10:40 - 11:00

Business networking over Coffee

11:00 - 12:10

Mastering Payments

11:00 - 11:30

Talk data to me: Delivery of Amazing Customer Experiences Through Data


Peter von Bredow  Director Strategic Accounts DACHEE


Mihai Irinel Popescu former Head of Performance Marketing ESPRIT
Łucja Gdala Vice President Marketing Cloud Centraals
Łukasz Kierus CEO Glossel

11:30 - 11:50

Making m-commerce a frictionless and preferred shopping experience among consumers adopting digital wallets and mobile payments

  • 52.7% of consumers held and used a mobile wallet in 2021
  • 33% increase in the last 5 years
  • The mobile app market is predicted to generate up to $950 billion by 2023
  • Merchants need to connect, engage, and make the payments experience instant and seamless.

Gabor Molnar Business Development Director CEE: eCommerce, Fraud & Omni-channel ACI Worldwide

11:50 - 12:10

Business and technology: how to chart a common path and ensure a successful transformation?

Agata Katyl Deputy Director Strategy&

12:10 - 16:00

12:10 - 12:30

The Future of Ecommerce Search (AI is here)

Janos Szabados Sales Director Prefixbox

 12:30 - 13:00

Utilizing available tools across various social media platforms

  • Combining online shops with social media platforms
  • Finding unique ways to showcase products and grow brand loyalty through video and various content format
  • Leverage the hot social media platforms to engage buyers


Adam Nitecki e-Commerce General Manager L'OREAL

Łukasz Kocan New Channel Development Manager Kompania Piwowarska
Marcin Mielniczuk e-Commerce Director eZebra

Marta Piotrowska Head of Marketing Data Science, Mar-Tech & Media Allegro

Justyna Skorupska Song Account Lead Accenture

13:00 - 14:00

Business networking over Lunch

14:00 - 14:20

Implementing innovative ways to increase sales on marketplaces

Stanisław Karcz Merchant Strategy And Development Director Empik

14:20 - 14:40

Platform Essentials - Increasing your online revenues and improving your profitability with a successful platform strategy

Jakub Królikowski Lead - Poland & CEE Mirakl

14:40 - 15:00

Why e-retailers are embracing the marketplace model

Piotr Ostaszewski Business Development Manager CEE & Baltics Mangopay

15:00 - 15:20

Good user experience - the infrastructure that drives marketing

Agata Pilacińska- Jakubowska Omnichannel Lead Google

Tomasz Białas Retail Team Leader Google Cloud

15:20 - 16:00

Good user experience - the infrastructure that drives marketing


Tomasz Białas Retail Team Leader Google Cloud

Agata Pilacińska- Jakubowska Omnichannel Lead Google


Łukasz Gawęda Chief Digital Officer Lite by Żabka
Piotr Szałaśny E-commerce Manager Martes Sport
Michał Szklarski Senior Manager IT - Architecture & DevOps, Jeronimo Martins Polska

16:00 - 16:30

Coffee Break

16:30 - 17:30

 Investing in last mile delivery solutions to improve delivery speed and flexibility

16:30 - 17:00

Artificial intelligence in e-commerce. Ways to use now and in the near future
Michał Płotnicki, Partner at EY, Strategy and Transactions, Leader of the e-commerce sector

18:00 - 19:00


19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks


30th March 2023

Stage host:
Michał Maksymiec Retail Vertical Clients Director GfK Polonia

09:00 - 09:10

Conference Opening

09:10 - 10:50

Taking steps against the changing habits of consumers caused by inflation

09:10 - 09:50

Taking steps against the changing habits of consumers caused by inflation

  • Offering budget-conscious options in times of rising food prices, inflation, and growing anxiety
  • Smart pricing of products in a competitive environment at a time when all standards are shifting
  • Rethinking the consumer options as for example flexible return policies, bulk discounts and special promotions


Karolina Flaht-Soroka Consumer and Shopper Insights Team Manager NielsenIQ

Agnieszka Zietke Head of e-Commerce & Digital Mars Petcare
Katarzyna Wronka e-Commerce Account Manager LOTTE Wedel
Ewelina Debaisieux Senior e-Commerce Channel Development Manager Nutricia/Danone

Marta Strzyżewska Marketing and eCommerce Director

09:50 - 10:10

Doing an ad in retail as well as other R words
Jacek Stefanowicz Creative Director KERRIS

10:10 - 10:50

 Strategies to adapt to changing consumer preferences resulting from inflation

  • Understanding the impact of inflation on businesses and the industry as a whole.
  • Taking proactive actions to adapt to changes and adapt to evolving consumer habits
  • Defining solutions, such as adjusting prices, offering alternative products, changing the marketing strategy

Agnieszka Górnicka Chairman of the Board INQUIRY
Bartosz Luczak Executive Manager Poland, Czech Republic, Slovakia Etam Poland
Krystian Drzewicki Internet Payments Manager /
Daria Szajnar Deputy General Director Duka
Mateusz Wróbel E-commerce Director Dr. Max

10:50 - 11:20

Coffee Break

11:20 - 12:20

Transforming customer buying behavior through Q-commerce

11:20 - 12:00

Applying lessons learned from Q-commerce operations

  • Innovating and improving bottom line results by offering localized assortment, promoting high order value SKUs, and charging a delivery fee
  • Optimizing the supply chain, reducing last-mile delivery costs while still meeting customer demands
  • Discovering the possibilities of mobile storage and the use of upselling


Aleksander Lewandowski e-Commerce Platforms & Technology Leader Grupa SEB

Michał Krowiński Co-founder, Member of the Management Board Zorro Delivery / Lisek.App
Jarosław Uczkiewicz e-Commerce & Digital Director Ferax
Grzegorz Bielecki CEO

Piotr Kedziorek Omnichannel Manager BP EUROPA SE

12:00 - 12:20

The shocking truth about Fast Deliveries revealed! This one trick makes customers addicted to your store and lets you charge higher prices. Discover the real benefits before the UOKiK bans it!

Wojciech Wiesner Founder Xpress Delivery


12:20 - 13:00

Delighting customers with personal interactions

  • Using personalization tactics online and offline to create more relevant, engaging shopping experiences that increase spend and encourage repeat purchases
  • Boosting brand loyalty by managing honest, authentic reviews
  • Using AI to deliver personalized experiences based on data


Tomek Gutkowski Business Development Director Unity Group

Michał Szklarski Architecture & DevOps Senior Manager Jeronimo Martins Polska S.A.
Martyna Olszak - Bachora Head Of Creative Department And PR Ania Kruk
Maciej Siedlewski Omnichannel Lead Vox
Jan Sikora CEO Plente S.A

13:00 - 14:00


14:00 - 14:40

Designing and steering all interaction activities across customer journeys

  • Mapping the customer journey determining how marketing messages are addressed
  • Achieving deeper customer engagement across a width selection of channels
  • Building conversational experiences and connected communication across any channel

Adam Samorek Business Transformation Lead Asahi Europe & International
Aleksandra Mikołajczyk-Tomczak Head of e-Commerce & Digital Marketing Ania Kruk
Sylwia Cziao e-Commerce Channel Strategy & Development Manager Danone
Marcin Lenkiewicz Vice President & Board Member Blix Group
Krzysztof Andrzejczak Group Advertising Sales & Business Growth Director Allegro

Paweł Harasimowicz Key Account Manager e-Commerce DAX Cosmetics

14:40 - 15:20

eCommerce adaptation

14:40 - 15:20

Adaptation in eCommerce - Growth in the face of economic uncertainty

  • Does the future belong to e-commerce?
  • Difficult decisions and the biggest challenges
  • Where to get the knowledge to build the right strategy in the e-commerce channel?

Ewa Rybołowicz Market Analysis Director COMP Centrum Innowacji
Krystian Drzewicki Internet Payments Manager
Agnieszka Ziętek Head of eCommerce & Digital Mars Petcare
Katarzyna Gidlewska Product Leader NielsenIQ