ECOMMERCE Stage

 29th March 2023

07:30 - 09:00

Registration & Morning Coffee

09:00 - 09:10

Conference Opening 

Casper Haring CEO ECU 

09:10 - 10:40

Mastering eCommerce innovation

09:10 - 09:40

Delivering effective omnichannel shopping experiences

  • Using the Metaverse to replicate many of the social aspects of offline shopping in the online world
  • Building credibility for brands and social proof by implementing User-generated content (UGC) as a potent content marketing technique in the rise of virtual shopping
  • Providing an outstanding customer experience, allowing shoppers to place orders in their preferred channel

09:40 - 10:00

Forecast sales, manage orders and create a first-class post-purchase experience using Artificial Intelligence and Big Data

10:00 - 10:20

Enabling consumers to visualize products from the comfort of their own homes using Augmented Reality

10:20 - 10:40

Creating a computer-generated environment where users can interact, purchase items, game, and have experiences like they would in the real world

10:40 - 11:00

Business networking over Coffee

11:00 - 12:10

Mastering Payments

11:00 - 11:30

Protecting against canceled sales and increasing conversion rate by allowing flexibility with payment options

  • Eliminating barriers to purchase providing options for consumers to finance their purchases
  • Exploring the opportunity provided by the usage of digital wallets
  • Providing secure digital payment services enabling more convenient, faster, secure checkout methods

11:30 - 11:50

Making m-commerce a frictionless and preferred shopping experience among consumers adopting digital wallets and mobile payments

11:50 - 12:10

Managing and processing critical payments in real time

12:10 - 16:00

Building an iconic brand by using new tools and solutions available for omnichannel and e-commerce 

12:10 - 12:30

Reaching consumers in the places where they like to consume media and in the formats that they engage most with

 12:30 - 13:00

Earning trust, while driving real engagement

  • Capturing the moment when the customer is in need
  • Creating online shopping experiences in the places that consumers choose to shop
  • Enabling consumers to explore products and their passions and to engage with like-minded communities using Brand Storytelling

13:00 - 14:00

Business networking over Lunch

14:00 - 14:30

Utilizing available tools across various social media platforms

  • Combining online shops with social media platforms
  • Finding unique ways to showcase products and grow brand loyalty through video and various content format
  • Leverage the hot social media platforms to engage buyers

14:30 - 14:50

Simplifying the consumer journey without causing frustration, combining chatbots with in-person support

14:50 - 15:10

Implementing innovative ways to increase sales on marketplaces

15:10 - 15:30

Utilizing data collected by AI to tailor your business’s e-commerce experience to each individual customer

15:30 - 16:00

Panel, Designing mobile-first experiences embracing the new mobile mentality

  • Identifying the place of m-commerce
  • Following the latest trends in m-commerce
  • Using the Metaverse to immerse customers for stronger brand loyalty

16:00 - 16:20

Coffee Break

16:20 - 17:30

 Investing in last mile delivery solutions to improve delivery speed and flexibility

16:20 - 16:50

Meeting delivery expectations of modern consumers Customers focusing on speed, communication (transparency), and personalization

  • Implementing flexible fulfillment and delivery options
  • Reducing brand damages reducing last mile errors
  • Using contactless delivery methods and digital payment

16:50 - 17:10

Shortening the last mile by operating dark stores, micro-warehouses and fulfillment centers in the city

17:10 - 17:30

Solving operational problems by using digital tools, automation, machine learning and the Internet of Things (IoT)

17:30 - 18:00

Building direct and authentic relationships with customers

17:30 - 18:00

Providing new ways to engage customers before, during and after purchase enabling a true omnichannel experience

18:00 - 19:00

Dinner

19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks


ECOMMERCE STAGE

30th March 2023



09:00 - 09:10

Conference Opening

09:10 - 11:00

Taking steps against the changing habits of consumers caused by inflation

09:10 - 09:40

Taking steps against the changing habits of consumers caused by inflation

  • Offering budget-conscious options in times of rising food prices, inflation, and growing anxiety
  • Smart pricing of products in a competitive environment at a time when all standards are shifting
  • Rethinking the consumer options as for example flexible return policies, bulk discounts and special promotions

09:40 - 10:00

Transforming from a traditional retailer with e-commerce capabilities into a digital retail company

10:00 - 10:20

Using Big Data, AI and digital tools to better understand what consumers want and even predict what a customer might need before they even know it

10:20 - 10:40

Covering consumer behavior across digital, mobile and social interactions, as well as in-store browsing and purchasing

10:40 - 11:00

Coffee Break

11:00 - 12:10

Transforming customer buying behavior through Q-commerce

11:00 - 11:30

Applying lessons learned from Q-commerce operations

  • Innovating and improving bottom line results by offering localized assortment, promoting high order value SKUs, and charging a delivery fee
  • Optimizing the supply chain, reducing last-mile delivery costs while still meeting customer demands
  • Discovering the possibilities of mobile storage and the use of upselling

11:30 - 11:50

Reducing the cost of the Q-commerce operations

11:50 - 12:10

Adding new revenue streams to Q-Commerce operations

12:10 - 16:00

Mastering engagement and customer journeys

12:10 - 12:30

Appearing in the search results of the right marketplaces while building a positive reputation

12:30 - 13:00

Delighting customers with personal interactions

  • Using personalization tactics online and offline to create more relevant, engaging shopping experiences that increase spend and encourage repeat purchases
  • Boosting brand loyalty by managing honest, authentic reviews
  • Using AI to deliver personalized experiences based on data

13:00 - 14:00

Lunch

14:00 - 14:30

Designing and steering all interaction activities across customer journeys

  • Mapping the customer journey determining how marketing messages are addressed
  • Achieving deeper customer engagement across a width selection of channels
  • Building conversational experiences and connected communication across any channel

14:30 - 14:50

Appearing in the search results of the right marketplaces while building a positive reputation

14:50 - 15:10

Improve communications with a fully integrated contact center, marketing automation, and chatbot building solutions

15:10 - 15:30

Transforming marketing and sales into one cohesive, digital journey

15:30 - 16:00

To Be Completed




MAIN COMMERCIAL STAGE

SUPPLY CHAIN STAGE

DIGITAL INNOVATION STAGE