DIGITAL INNOVATION STAGE

29th March



Stage host: 

Sebastian Starzyński CEO TAKETASK


07:30 - 09:00

Registration & Morning Coffee

09:00 - 09:10

Conference Opening 

Casper Haring CEO ECU

09:10 - 10:40

Improving customers' in-store shopping experience using technology

09:10 - 09:40

Local shops back in the game

Pedro Martinho Member of the Management Board Eurocash, Frisco

09:40 - 10:00

Franchise 2.0. Strategies for scaling franchise networks. How to build entrepreneurial networks that have the ability to grow profitably
Monika Ferreira Founding Partner, Strategic Advisor I'GS In Good Strategy

10:00 - 10:20

How to use data and boost your processes?

Tatiana Suprun Head of Operations SAULE Technologies

Marek Strojkowski Regional Sales & Business Development Director CEE DXC Technology

10:20 - 10:40

2023 promotional newsletter report by Blix & Kantar. How to reach new customers? Practical tips for building the reach of promotional e-newsletters

  • The place of promotional leaflets and Multi-Retail applications in the customer's shopping path.
  • Habits and preferences of shoppers using e-newsletters. What makes a promotional leaflet attractive
  • "Share of voice of retail chains' newspapers"

Krzysztof Łuczak Head of Retail BLIX
Karol Kamiński Web Services Director BLIX

10:40 - 11:10

Business networking over Coffee

11:10 - 13:00


11:10 - 11:50

Transforming strategic data insights into customer-centric change

  • Determining what digitally matters for the customer’s journey
  • Prioritizing the most important opportunities by linking customer experience feedback with behavioral data, customer profile information, and operational metrics
  • Measuring the impact of customer experience management initiatives

Moderator:

Sebastian Dydek Digital Transformation Expert Interim Manager

Panelists:

Wojciech Jasik e-Commerce & Customer Digital Manager PepsiCo Polska
Łukasz Kuczkowski Head of Digital Commerce Strategy Unilever
Cezary Kosiński CEO Pricely

Wiktor Wojciechowski Senior Data Scientist StatXplorer

11:50 - 12:10

The Future of Customer Data: How to Use It to Personalize the Shopping Experience?
Jakub Górnik Director Deloitte Digital

 

12:10 - 12:40

The Future of Customer Data: How to Use It to Personalize the Shopping Experience?

Moderator:
Dawid Szymula Field Sales Representative Google Cloud
Panelists:
Natalia Załęcka Personalization Expert
Justyna Chodorowska Loyalty Program Manager Super-Pharm

12:40 - 13:00

Overcoming real-world marketing challenges that extend beyond the artificial realm is a key task for human retailers. Leveraging artificial intelligence supporting retailers in this endeavor

Robert Wójcik Creative Innovation Strategist | AI Advisor Duka International S.A.

13:00 - 14:00

Lunch

14:00 - 16:00


14:00 - 14:40

Merging physical and digital to create connected shopping experiences

  • Finding ways to inspire customers and enable them to experience the joy of discovery through data and technology
  • Encouraging customers to interact with immersive retail experiences, seamlessly moving between virtual and physical environments supporting the omnichannel approach
  • Implementing new technologies and other innovative tactics to keep customers coming back

Moderator:

Michał Szklarski Architecture & DevOps Senior Manager  Jeronimo Martins Polska S.A.

Panelists:
Sebastian Sitkowski Deputy Marketing Director Sklepy Komfort
Bartosz Brusiło Consumer and Market Insights Lead in EE and Home Care EE B&P
Anna Rydzewska e-Commerce Director and Patient Marketing Neuca S.A
Jarosław Moc Data and Customer Director Auchan Polska
Dariusz Balcer Customer Development Team Leader Colgate - Palmolive

Szymon Jóźwiak Digital & E-commerce Manager Canpol

14:40 - 15:10

How to carry out a health digital transformation
Healthy cooperation with an IT partner - Gemini Polska case study

Piotr Wrzalik
Head of Market Strategy Unity Group
Partyk Dolewa Chief Technology & Business Transformation Officer Gemini Polska

15:10 - 15:40

Faster, better, cheaper – how digitizing your packaging graphic chain will boost productivity & speed to market.

Richard Erbler Managing Partner Roots

15:40 - 16:00

Security operations in a business context and in the face of new technological challenges
Andrzej Gab Director in the cybersecurity team EY Polska Operations Manager Neurodiversity Center of Excellence (NCoE)

16:00 - 16:30

Coffee Break

16:30 - 18:00



16:30 - 16:50

Sylwia Machnik - Kochan AVP Sales EMEA HTC POLAND

16:50 - 17:10

Creators Economy & Social Commerce - the power of creators' recommendations in building sales

  • Case study - the success of the TEC 2000 automotive product
  • 4 Hot trends in social commerce
  • Video recommendations – from building brand trust to generating online sales

Łucja Gdala VP/Director Marketing Cloud  Centraals Europe SA
Sławomir Goleniak Marketing Director TEC 2000

17:10 - 17:30

The AI revolution has begun: Examples of tools such as Chat GPT, Midjourneuy and their impact on work and private life

  • Origin of the wave of new AI technologies such as ChatGPT and MidJourney
  • Review of business tools based on innovative models
  • Practical tips for using ChatGPT effectively
  • The future: what we can expect in the coming years

Sebastian Starzyński CEO TAKETASK

17:30 - 18:00

Digitisation of retail space using new technologies
Moderator:
Maciej Czapiewski Director of New Technologies MAGO S.A.
Panelists:
Łukasz Olszewski Director of the Operational Support and Development Department STOKROTKA
Damian Dziembek Chief IT Officer PSS Społem
Krzysztof Grabowski Digital Solutions Director ORBICO Group
Michał Szklarski Architecture & DevOps Senior Manager Jeronimo Martins Polska S.A.
Witold Rydzewski Chief Technology Officer ATS
Damian Harateh Head of Qanuk & Partnerships Manager Snowdog

18.00 - 19:00

Dinner

19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks


Below are the other Conference Thematic Stages and track. Click on the icon you are interested in to see the program


MAIN COMMERCIAL STAGE

SUPPLY CHAIN STAGE

ECOMMERCE STAGE