DIGITAL INNOVATION STAGE

29th March




07:30 - 09:00

Registration & Morning Coffee

09:00 - 09:10

Conference Opening 

Casper Haring CEO ECU

09:10 - 10:40

Improving customers' in-store shopping experience using technology

09:10 - 09:40

Aligning to local customer needs, reducing costs and driving profit

  • Incorporating memorable digital engagements into the traditionally physical space
  • Developing a diverse store portfolio that is tailored to the needs of local customers
  • Leveraging Beacon marketing

09:40 - 10:00

Enabling frictionless checkout using the customers mobile phone

10:00 - 10:20

Increasing operational efficiency by implementing a system of electronic labels

10:20 - 10:40

Utilizing traffic flow and dwell time enhancing customer experience, optimizing store performance and realizing a higher profitability

10:40 - 11:00

Business networking over Coffee

11:00 - 13:00

Becoming a customer-centric, data-driven retailer

11:00 - 11:30

Transforming strategic data insights into customer-centric change

  • Determining what digitally matters for the customer’s journey
  • Prioritizing the most important opportunities by linking customer experience feedback with behavioral data, customer profile information, and operational metrics
  • Measuring the impact of customer experience management initiatives

11:30 - 11:50

Gathering targeted insights across the customer journey by consistent tracking of customer experience metrics

 11:50 - 12:10

Understanding the top cybersecurity challenges and solutions in retail

12:10 - 12:30

Determining the privacy-centric future of predictive customer engagement

12:30 - 13:00

Identifying and utilizing patterns in the customer data using Big Data, AI and digital tools

  • Balancing between minimizing customer friction and maximizing customer data collection
  • Using automatic, two-way data transfer between the store and the headquarters
  • Improving segmentation, refining messaging, and driving more relevant marketing efforts

 13:00 - 14:00

Lunch

14:00 - 16:00

Leveraging technology to elevate customers’ omnichannel experiences

14:00 - 14:30

Merging physical and digital to create connected shopping experiences

  • Finding ways to inspire customers and enable them to experience the joy of discovery through data and technology
  • Encouraging customers to interact with immersive retail experiences, seamlessly moving between virtual and physical environments supporting the omnichannel approach
  • Implementing new technologies and other innovative tactics to keep customers coming back

14:30 - 14:50

Building customer loyalty and, ultimately, profitability using personalized marketing and experiences – based on consent and trust

14:50 - 15:10

Planning growth strategies using social commerce

15:10 - 15:30

Simplifying the omnichannel customer journey, while providing shoppers with greater choice and convenience

15:30 - 16:00

Exploring different Metaverse tools to create engagement and build emotional connections

  • Exploring opportunities across physical, digital and the Metaverse
  • Experimenting with technologies ranging from VR to NFTs and creating virtual products, communities and stores
  • Extending the brick-and-mortar presence to three-dimensional virtual spaces that preserve the look and feel of the brand while leveraging the unique qualities and benefits of an online environment

16:00 - 16:20

Coffee Break

16:20 - 18:00

Improving customers' in-store shopping experience using technology

16:20 - 16:50

Revolutionizing retail payment solutions

  • Defining the payment options of the future and preparing to meet (future) customer needs
  • Improving the instore shopping experience and streamlining the transaction and payment process using innovative digital solutions
  • Using technology to provide check-out-free and touch-free shopping

16:50 - 17:10

Implementing electronic signs and price tags

17:10 - 17:30

Using cloud computing technology providing support for all back-office processes

17:30 - 18:00

Using technology to increase employee engagement and productivity

  • Embracing digital solutions, enhanced connectivity and IoT to better serve employee needs, remove pain points, increase employee satisfaction, streamline operations and save costs
  • Empowering the staff with curated data that enables better customer service interactions
  • Reassessing of technically driven organizational structures, processes and culture

18:00 - 19:00

Dinner

19:00 - 20:00

Evening Gala & Retailer of the Year Ceremony

20:00 - 0:00

After Party, Live Music, Networking, Drinks


Below are the other Conference Thematic Stages and track. Click on the icon you are interested in to see the program


MAIN COMMERCIAL STAGE

SUPPLY CHAIN STAGE

ECOMMERCE STAGE